Our Strategy

BIG27 sets out how Centaur will become the business intelligence and learning partner of choice for the leaders of international law firms and the marketing functions of blue-chip multinationals.

Centaur’s plan to deliver BIG27 will be implemented across three interlinked phases:

1. Strengthen the foundations for sustainable growth

• Align Centaur’s organisational structure to meet opportunities for business intelligence and learning and develop a product roadmap to define our investment priorities.

2. Targeted investment for growth

• Leverage Centaur’s strong balance sheet to invest in or acquire key capabilities in data, sales and product development.
• Maximise the differential advantage of Centaur’s combined offering by leveraging cross-selling and upselling opportunities between our brands and products.
• Invest and scale the Group’s data capabilities and technology infrastructure to support the expansion of the business.
• Develop a targeted M&A strategy with clear execution capabilities.

3. Realise and accelerate growth

• Capture organic growth from product development and implement selective M&A strategy.

Our purpose

Our purpose is to enable ambitious leaders to see around corners and deliver change.

• We inspire and empower the world’s most dynamic leaders in the marketing and legal professions.
• We are committed to the delivery of market-leading insight and tangible outcomes to build long-term, sustainable growth.
• Every article, every piece of research, every data point, every live event, training programme, advisory opportunity and interaction turbo-charges leaders and their teams to predict the future and then make it happen.

We will become the business intelligence and learning partner of choice, helping senior leaders and their teams navigate change and build great organisations.

Through our integrated offering, we will provide senior leaders and their teams with three tiers of solutions: thought leadership, team upskilling and outcomes measurement.  

We will provide cutting-edge insight and analysis, building strong and lasting relationships with our customers and aiming to deliver long-term sustainable returns to our shareholders.