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PURPOSE

This role is responsible for developing and managing audiences for their assigned brands. They plan and execute a wide variety of marketing campaigns and ensure the implementation and fulfillment of each campaign within budget and on schedule.  The Marketing Manager is responsible for maintaining and developing event delegate attendance, award entry and award table volumes for the brands they manage, through online and offline methods (print and online advertising, email marketing, direct mail campaigns, social media and emerging channels).  They must also develop effective relationships with relevant third parties to realise the full potential of cross-media strategies.

 

 

 

KEY ACCOUNTABILITIES

  • Develop and manages audiences for their defined live events, driving events attendance in accordance with budget targets and agreed KPI’s
  • Plans marketing activity and fulfils all marketing campaigns to deadlines and within budget
  • Manage the relationship with external telemarketing agencies, including tracking revenue vs target, and pipeline values
  • Manage marketing budgets for their brands, ensuring forecasts are regularly updated, correctly allocated and not overspent, and plans for contingencies and budget changes, escalating issues where appropriate
  • Manages and develops databases for all audience marketing activity for their allocated brands, ensuring data is collected to best practice guidelines, guaranteeing the integrity of the database in terms of data quality, data protection compliance, and auditing requirements
  • Develops and maintains all relevant collateral and brand communication programmes to support marketing campaigns and produce compelling and creative copy
  • Assesses, monitors and improves marketing efficiency by conducting regular analysis of marketing KPI’s, reporting on campaign results, revenue generated and agreed effectiveness measures to evaluate success and make recommendations for improvement for future campaigns
  • Develops a deep understanding of the audiences and markets in which their brands compete, identifying key competitors and monitoring audience and marketing activity
  • Supports product development by identifying opportunities for growth and identifying other initiatives to strengthen and improve the competitive position of their brands
  • Develops strong relationships with key stakeholders (Senior Marketing team and other key brand stakeholders) to ensure marketing activity is fully aligned with business needs
  • Implements and improves, when appropriate, core operational marketing processes to ensure consistency

 

Behaviours and Knowledge

  • Advanced understanding of marketing principles, developments and new techniques and demonstrated experience in campaign management
  • Strong project management and organisation skills and ability to manage several simultaneous projects to tight deadlines and to prioritise tasks that deliver greatest revenue opportunities
  • Ability to develop a deep understanding of audience and products
  • Ability to think ‘outside the box’ to deliver innovative marketing and product solutions that drives revenue and audiences
  • Excellent communication skills – verbal and written – and a strong track record of creating compelling and effective communications
  • Copy writing, proof reading skills and attention to detail
  • Strong analytical skills and awareness of online and digital platforms
  • Outstanding interpersonal skills with a gift for developing strong working relationships with internal stakeholders and relevant third parties, generating credibility, trust and respect throughout all interactions

Success Measures

  • Develops compelling brand propositions for each brand product to ensure all agreed targets are achieved
  • Develops audience engagement strategies through improved market intelligence and data that drive growth and increase revenue
  • Devises and implements successful integrated marketing campaigns, using a full marketing mix to deliver agreed targets
  • Ensures optimal circulation levels and audience reach are achieved on all brand products