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PURPOSE

The research mission is to guide Centaur’s revenue generation by using a broad spectrum of research tools to inform and create relevant and commercial multi-platform content and events. The team is a central resource ensuring best practice in research, helping the portfolios (editorial, commercial and marketing) to spend on research wisely; the use of engagement, insights, customer behaviours, competitive landscape etc. will be crucial in ensuring that commercial and content decisions are made in a sound and rational manner. The voice of the Centaur consumer should be heard in all pitches, launches, product developments, negotiations and presentations.

A Senior Research Executive is required to join the team. This will sit alongside the XEIM research panel and is a great opportunity for someone looking to develop their research management skills; managing the demands of Xeim (our marketing portfolio), having the opportunity to work with the in-house Xeim research panel, outsourcing specialist research projects and influencing editorial, marketing and commercial teams.

 

REQUIRED Behaviours and Knowledge:

  • Strong communication skills
  • Project management experience
  • Commercial sense
  • Compelling writing and presentation skills
  • Ability to prioritize workflow
  • Excellent IT/technology skills; Excel proficiency is a must
  • Expert at questionnaire writing
  • Good Quantitive research experience
  • At least two years’ experience in a relevant discipline
  • Experience with a survey platform

 

Success Measures

  • Stakeholders – editorial, marketing and sales – are using the A.R.M. as a consultant as well as an implementer
  • Portfolio markets are understood, data gaps identified and projects planned to fill them
  • Portfolio teams have insights to talk about in the markets that the A.R.M. is responsible for
  • The voice of the consumer has been heard when major decisions have been made about these market portfolios
  • Market sizing exercises conducted where required to help with strategic planning and new product development
  • All portfolios have significant insights to support sales presentations
  • All portfolios have quarterly customer research
  • The maximum value has been derived from all research produced
  • The research produced is fit for purpose