Accenture Interactive has been named the Top 100 Digital Agency according to Econsultancy’s annual publication, with UK fee income from digital reported at over £284 million. SapientRazorfish came in at second with over £197 million whilst IBM iX are listed in third place with over £195 million.

Running in its fifteenth year, the Top 100 Digital Agencies report lists the largest digital agencies, ranked by their fee income from digital activities in the UK. The report features in-depth analysis and commentary on the state of the industry, along with information on each Top 100 agency to assist client-side professionals in choosing the right partner to help achieve their business goals.

After a tremendous year of growth and following its ambitious acquisition trail, Accenture Interactive stands as the largest digital network in the industry, with global revenues exceeding $4.4 billion.

On hearing the news, Head of Accenture Interactive UKI Joy Bhattacharya says: “The fundamental misunderstanding that some brands have is that they try to make the customer fit their model for service, product usage and other experiential facets. This is the wrong way round. The customer is in charge, and brands need to switch how they think to create a human experience. The problem is that it’s not easy to do. It requires integration of previously separate functions. It relies upon the integration of creative talent, technology experts and consulting excellence. That’s why an Experience Agency tops the Econsultancy rankings...because it’s the only model that addresses the challenge."

Commenting on the state of the industry, Econsultancy Founder and Centaur Marketing President Ashley Friedlein says: “Digital transformation is now firmly the remit of marketers, highlighting the newopportunities for agencies to engage with their clients but agencies may increasingly lose out to the big consultancies in winning large digital transformation work. Digital transformation is about change management, business strategy, data architecture, process, systems integration and cultural transformation, all of which is home turf to consultancies who have been aggressively acquiring or hiring agency talent.”

The total fee income of the Top 100 agencies surpassed £2.3 billion this year, with 65% of agencies saying they were ‘very optimistic’ about the next 12 months, despite a hyper competitive agency landscape and further consolidation in the market.

Other findings from the report include:

  • The top five agencies hold 39% of the fee income of the entire Top 100.
  • The average projected fee income increase for the next 12 months across the Top 100 this year is 20%.
  • Over seven in ten (72%) agencies listed in the report are projecting that their fee income will rise by 20% or more over the coming year.

The Top 10 agencies by fee income are as follows:

  1. Accenture Interactive: £284,660,000
  2. SapientRazorfish: £197,782,000
  3. IBM iX: £195,930,000
  4. Atos Digital Services: £139,000,000
  5. EPAM Systems Ltd: £104,000,000
  6. BAE Systems Applied Intelligence: £91,069,939
  7. DigitasLBi: £76,462,000
  8. Amaze: £68,400,000
  9. AKQA: £62,591,07410. Engine: £59,506,000

As well as featuring agencies ranked by fee income, the report includes a regional breakdown, a list of the most respected agencies, most influential people and profiles of agencies, providing useful benchmarking data for digital agencies and supplier selection resources for marketers.

The full report and data is available to subscribers at:

About Econsultancy

Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best practice guides, case studies and elearning –all focused on helping individuals and enterprises get better at digital. The subscription is supported by digital transformation services including digital capability programmes, training courses, skills assessments and audits. We train and develop thousands of professionals each year as well as running events and networking that bring the Econsultancy community together around the world.

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