The latest news, views and opinions concerning Centaur Media and its award-winning people, portfolios and brands.
Centaur’s marketing division rebrands as Xeim to offer broader range of services
Centaur, an international provider of market intelligence and specialist consultancy, today announces the launch of Xeim, the new name – derived from ‘Excellence in marketing‘ – for the Group’s marketing businesses. Xeim will bring together brands Marketing Week, Econsultancy, Festival of Marketing, Influencer Intelligence, Fashion Monitor, Year Ahead, Foresight News, MarketMakers, MW Mini MBA, Oystercatchers, […]
Really B2B scoops four new awards
Really B2B, part of the MarketMakers Group, had another fantastic year and took home four trophies at the International B2B Marketing Awards. Really B2B is one of the UK’s leading B2B marketing agencies, dedicated to delivering ROI on its clients’ investment, whether they are global corporates or small businesses. More than 800 B2B marketers filled […]
Econsultancy trail-blazes digital transformation
In an interview with industry influencer InPublishing, Econsultancy’s Managing Partner, Ruth Mortimer reveals how Econsultancy, Centaur Media’s largest business unit accounting for 12% of company revenue, is redefining successful paid-content strategy.
Centaur Media lands hat-trick at 2018 PPA Awards
Centaur Media’s Media and Events division landed three trophies at last night’s prestigious PPA Awards which recognise excellence across the publishing industry. Marketing Week’s Mini MBA took home “Best B2B Digital Innovation.” The Festival of Marketing won “Event of the Year”, and, Cat Griffiths, Editor, The Lawyer, was named “Editor of the Year, Business Media”. […]
Centaur Media CEO Andria Vidler calls for industry rethink
This year’s PPA Festival saw 700 consumer magazine and business media professionals come together at London’s Tobacco Club for the magazine media event of the year. Andria Vidler, Centaur Media CEO, was invited to deliver the keynote, setting the agenda and tone of the day. MediaTel’s Dominic Mills captured the essence of the speech “Centaur […]
Festival of Marketing announces record 2017
It was a record year for the Festival of Marketing, with more than 4000 delegates at London’s Tobacco Dock for the largest global event dedicated to brand marketers. With ticket sales and Masters of Marketing awards entries each rising more than 25% year on year, Commented Andria Vidler, CEO Centaur Media plc: “We’re proud to have […]
Econsultancy’s Modern Marketing Model (M3)
Organisations need to adopt a new model to blend classic and digital marketing. This is why The Modern Marketing Model has been introduced. The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed. This […]
Business Travel portfolio wins two journalism awards
Business Travel iQ has scooped two awards at the Business Travel Journalism Awards 2017. The team were awarded the accolade for Best Social Media Campaign after a year of growth in followers on Twitter and LinkedIn, led by community and content manager Amanda Greenwood. The judges acknowledged the community feel and engaging manner of the social […]
MarketMakers acquisition and sale of Home Interest division
Centaur Media plc is pleased to announce, further to announcement on 7 July 2017, that the acquisition of MarketMakers has now completed. In tandem, Centaur Media has successfully sold its business-to-consumer division, Home Interest, in line with its strategy to become a pure B2B business. Andria Vidler, Chief Executive, commented: Both the acquisition of MarketMakers […]