Marketing Week Masters Awards 2020 has now launched.
Here’s why it’s great, and different, and matters.
We have amassed more than 60 judges who collectively have a huge amount of expertise, experience and influence. They are all senior marketers or general managers. The size and seniority of the jury is unmatched. Shortlisted and winning brands will earn peer to peer acknowledgement from the biggest, brightest and most expert jury around. Successful agencies will know their work has been recognised as strategic, progressive and offering meaningful value by the clients they covet. You can see them all here
The scope and scale
The Masters are big. There’s more than 30 categories celebrating marketing and marketers. This is a good thing. We pretty much cover every aspect of a marketer’s job, from strategy through to execution. New categories for this year include nods to excellence in segmentation, use of influencers, long term brand building, healthcare and pharma and a special award judged by a separate panel of CEOs to recognise business transformation. Something for everyone in the ecosystem.
In addition to questioning bad practice, Marketing Week celebrates good. We do that in the announcement of the shortlist, at the awards and will also showcase the achievement of winners through our channels to an audience of senior marketers. There’s the chance of a Festival of Marketing slot too. Enter and win and they will be presented as effective by the UK’s leading authority on marketing in the UK, Marketing Week. You can see some of the 2019 winners’ stories here.
A rigorous process
In addition to having to catch the keen eye of our judges, the entry process has been revamped to challenge entrants to tell their story in market and strategic context and to demonstrate effectiveness against strategic objectives. You will know you have earned your place on the shortlist.