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PURPOSE

This role is responsible for delivering delegate sales across the portfolio of Xeim events including the leading B2B Festival of Marketing. Through market research and a passion for sales the ideal candidate will be able to help achieve year on year growth across a diverse mix of events.

KEY ACCOUNTABILITIES:

  • Delivery of sales revenue as targeted for each event by meeting KPIs of 1.5 hours of call time per day.
  • Liaise with conference production teams to have the latest topics and market intelligence to create winning pitches that relate to the target audience.
  • Work with marketing to obtain leads and check that appropriate data is available to support the campaign.
  • Research your own prospects through LinkedIn and other online channels to build a comprehensive ‘universe’ for each event.
  • Build relationships within the market and demonstrate attempts to cross-sell, upsell and build referrals from your sales leads
  • Ensure accurate and timely detailed sales reporting, including delegate feedback, forecasting on revenue and acquisition targets – which can be shared frequently with project teams

BEHAVIOURS AND KNOWLEDGE

  • A strong communicator, both written and verbal, with experience of calling senior level executives, preferably within conferences or events, or as a minimum in B2B
  • Experience of working in a fast-paced sales environment with a proven track record to consistently achieve targets
  • A quick learner with intellectual curiosity and who can understand different markets and subject matter quickly
  • An understanding why senior level executives attend events and able to convey this effectively to confirm bookings
  • Able to coordinate multiple tasks and deadlines, as well as keep accurate records
  • A team player who can work across matrix organisations