Centaur Media plc is pleased to announce, further to announcement on 7 July 2017, that the acquisition of MarketMakers has now completed.
In tandem, Centaur Media has successfully sold its business-to-consumer division, Home Interest, in line with its strategy to become a pure B2B business.
Andria Vidler, Chief Executive, commented:
Both the acquisition of MarketMakers and the disposal of Home Interest will help accelerate the transformation of Centaur into a pure B2B focussed business and will provide our increasingly professional customer base with a range of higher value-added products and services. While Home Interest has been strengthened as part of Centaur, now is the right time for it to fulfil its potential under new ownership. We wish the management team every success.
We are delighted to welcome MarketMakers to the Group and will allow us to offer end-to-end lead generation management to our clients.”