Centaur Media’s Marketing Week fought off NME, Cosmopolitan and Campaign to win Digital Brand of the Year at the 2017 PPA Digital Awards – considered the premier celebration of digital talent among UK publishers in business and magazine media.
Commented Andria Vidler, CEO, Centaur Media, “This outstanding recognition is highly deserved by Editor Russell Parsons and his team who are transforming one of Centaur’s magnificent heritage brands into a modern-day success story rooted in digital.
It’s Centaur Media pure play B2B at its best and evidence of our purpose to help our customers accelerate business performance through a continuous stream of inspiration from insight, data and events. I am hugely proud of our talented people who are driving transformation and innovation”.
The Award was landed following stellar growth and innovation across Marketing Week’s digital platforms.
Relaunched in November 2016, MarketingWeek.com acquired a new look, and a new purpose – delivering content that enables marketers to become better at their jobs and more confident leaders.
The relaunch helped achieve a massive 96.4% increase in unique users in the 12 months to 30 June and an impressive 55% uplift in page views, helped by a 104% rise in Google traffic and a 98% increase in sign-ups to our daily emails.
New audience-led formats were introduced including a social-first video statistics package for meetings and presentations, a monthly careers podcast and a stream of video series analysing key strategic and tactical priorities for our audience.
Content innovation on social has driven Twitter followers up by 15,000 to 202,000, while Facebook followers grew 11% to 97,500. Acquisition to the site is up across all channels. The net promoter score for digital channels hit 17.9 in 2016, an all-time high, significantly outperforming the competition.
Marketing Week’s first e-learning platform took flight, the Mini MBA a 12-week paid-for video course presented by Marketing Week columnist Professor Mark Ritson – moving the brand into paid content with 450 students paying up to £900 each at launch, and a further 520 people enrolling post launch. Ninety-seven of the graduates reported they were more effective at their job on completing the course, while 99% praised content as ‘excellent’ or ‘good’.
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