Careers

Senior Marketing Executive, Financial Conferences

Reference: JUL20172423
Closing Date: 23:00, 05 Oct 2017
Location: London
Sector: Marketing
Type: Permanent, Full Time
Salary: Competitive
Benefits: Competitive

Centaur Media is a main market listed company, primarily based in the UK with approximately 600 employees in offices in Central London and the Midlands. We are a multi-platform content and services business that provides businesses and individuals with knowledge, tools and opportunities to improve their performance. We show specific global communities how they can achieve excellence, measure and benchmark their performance and celebrate success. Centaur generates market intelligence and insight which enables them to plan and prepare for future trends.

 

PURPOSE

 

The Senior Marketing Executive is responsible for delivering effective marketing campaigns for a number of conferences (a mixture of free to attend and paid), and awards, all within the retail financial sector. They produce marketing material and co-ordinate marketing activities to ensure campaigns are on schedule and within budget. This role uses both online and offline marketing methods, (print and online advertising, email marketing, direct mail campaigns, use of social media and emerging channels etc.) and strong communication skills to build effective relationships with key internal stakeholders and external contacts.

 

 

KEY ACCOUNTABILITIES

  • Plans marketing activity and fulfils all marketing campaigns to deadlines and within budget
  • Writes and edits high quality, compelling copy, which is accurate and grammatically correct, making sure that all printed and online communications demonstrate the defined value proposition for the brand
  • Manages marketing budgets for their brands, ensuring forecasts are regularly updated, correctly allocated and not overspent, and plans for contingencies and budget changes, escalating issues where appropriate
  • Develops and maintains all relevant collateral and brand communication programmes to support marketing campaigns and produce compelling and creative copy
  • Assesses, monitors and improves marketing efficiency by conducting regular analysis of marketing KPI’s, reporting on campaign results, revenue generated and agreed effectiveness measures to evaluate success and make recommendations for improvement for future campaigns
  • Provides regular status to key contacts (Marketing, Data and Customer Services) on progress and potential concerns relating to promotional activity and general workload
  • Develops strong relationships with key stakeholders (Senior Marketing team, Centaur IQ team and other key brand stakeholders) to ensure marketing activity is fully aligned with business needs

 

 

Behaviours and Knowledge

 

  • Good understanding of marketing principles, developments and new techniques and demonstrated experience in campaign management
  • Strong project management and organisation skills and ability to manage several simultaneous projects to tight deadlines and to prioritise tasks that deliver greatest revenue opportunities
  • Ability to think ‘outside the box’ to deliver innovative marketing campaigns that achieve audience objectives
  • Excellent communication skills – verbal and written – and a strong track record of creating compelling and effective communications
  • Strong analytical skills and awareness of online and digital platforms
  • Outstanding interpersonal skills with a gift for developing strong working relationships with internal stakeholders and relevant third parties, generating credibility, trust and respect throughout all interactions
  • Computer literate with good knowledge of I.T. including Office packages, Word, Excel, PowerPoint, Access and Outlook

 


Success Measures

  • Develops compelling brand propositions for each brand product to ensure all agreed targets are achieved
  • Devises and implements successful integrated marketing campaigns, using a full marketing mix to deliver agreed targets
  • Delivers high quality marketing materials requiring minimal edits/amendments which align with the value proposition for each of their defined products